About
Performance content for brands, founders & creators.
From local brands to category leaders, Cult of Content builds retention-first short-form systems that grow reach, authority, and conversions.
The Founder
Pulak Pathak
A content strategist, creator, and builder of growth systems for brands across diverse industries. Every strategy comes from deep experience in the content creation ecosystem.
Pulak has scaled multiple brands and creators across music, education, spirituality, coaching, and tech using YouTube and Instagram as primary growth channels.
His deep understanding of buyer psychology and proven content systems have helped brands achieve consistent growth through retention-first content that builds trust and drives conversions.
Key Achievements
- Led production of 200+ reels/month and 30+ YouTube videos/month
- Helped multiple clients achieve 2×–5× audience growth within months
- Created viral videos crossing millions of views, directly impacting brand recognition and sales
- Took local and underdog brands into national visibility through content
Our Philosophy
Why We're Different
Depth Over Breadth
We go deep with every client. Our understanding of buyer psychology and content systems cannot be faked.
Systems Over Random Content
We build complete content systems—strategy, scripting, production, editing, and iteration. Not scattered posts.
Performance + Brand
Not just viral views. Content built to make brands more prominent and drive demand through retention-first formats.
Ready to Build Your Content System?
Let's discuss how our content systems can drive growth for your brand or retail operation.