Documented Outcomes

Spirituality Service Provider

Kashi Archan Foundation

The Challenge

Kashi Archan Foundation, an online service provider in the spirituality niche, was offering online puja services in the holy city of Kashi, a market with immense potential. However, the major barrier to growth was trust. Devotees were hesitant to engage with an online spiritual service, especially one rooted in such a culturally rich and sacred location. Trust between the devotees and the organization was the key factor preventing the Foundation from fully maximizing its revenue and expanding its reach.

The Strategy

To break through this trust barrier, we crafted a storytelling-driven content strategy that positioned Kashi Archan Foundation not just as a service provider, but as a spiritual movement. We differentiated our approach by documenting the holy city of Kashi through a spiritual lens—an angle that was rarely explored in existing content. While many had covered Kashi from a touristic perspective, we chose to document sacred yatras (pilgrimages) mentioned in the Puranas, providing our audience with a deeper, more authentic experience of the holy city. This content not only introduced viewers to the spiritual significance of various temples but also sparked a sense of resurgence in the devotional community. By creating compelling content around sadhana, puja rituals, and the temples of Kashi, we nurtured a sense of community, allowing followers to experience Kashi in a way that aligned with their spiritual journey.

Our Approach

• Series-Based Reels: We created engaging, short-form content featuring the temples of Kashi, focusing on their historical, spiritual, and ritual significance.
• Puranic and Authentic Storytelling: We anchored our content in ancient texts and authentic spiritual teachings, weaving in stories and teachings that resonated with our audience.
• High-Retention Scripting: By crafting scripts that maintained high viewer engagement, we ensured that each video told a complete story that captured the audience's attention from start to finish.
• Educational Content About Sadhana: We created in-depth educational videos explaining the spiritual practices and rituals associated with Kashi, helping followers connect more deeply with their spiritual practices.
• Featuring Famous Guests: Collaborating with renowned spiritual figures and scholars, we brought credible voices to our platform, further establishing trust with the audience.

Results

• 100x Growth in Followers: Within under a year, we helped grow Kashi Archan Foundation's followers by 100x, attracting a dedicated, engaged audience interested in the Foundation's services.
• Appearances on Multiple Podcasts: As the Foundation gained visibility, it was invited to appear on multiple podcasts, solidifying its reputation as a credible voice in the spiritual space.
• Community-Funded Gurukul: With the growing trust and engagement, the Foundation successfully launched a community-funded Gurukul, enabling it to provide in-person and online spiritual education and guidance.
• National Recognition as a Service Provider: Kashi Archan Foundation went on to establish itself as a national service provider in the spirituality niche, helping thousands of devotees from across the country engage in online puja services with confidence.

Underdog Brand

Procraft India

The Challenge

Procraft India, an underdog brand, needed to build market authority and compete with established players. They had quality products but lacked brand recognition and positioning in a crowded market.

The Strategy

We implemented a content repositioning strategy combined with controlled distribution. The approach focused on building trust through educational content, handling buyer objections, and positioning Procraft as the smart choice for value-conscious customers.

Our Approach

• Content repositioning to highlight value proposition
• Educational Reels addressing common buyer concerns
• Product comparison content showing quality vs. price
• Controlled distribution strategy for maximum impact
• Trust-building formats featuring real customer experiences

Results

• 543% follower growth in 7 months (7K → 45K)
• One video reached Top 10 in category on YouTube India
• Significant increase in brand authority and recognition
• Improved conversion rates on product content
• Established market position as quality alternative to premium brands

Education Platform - Guitar Education

Guitarshala

The Challenge

Guitarshala started from zero in a highly saturated market. The Indian guitar education space already had hundreds of creators using the same outdated tutorial formats, a flood of misinformation and shortcut-based teaching, channels prioritizing speed over fundamentals, and little to no emphasis on Indian classical foundations like Hindustani music. For beginners, this created confusion, frustration, and mistrust. For serious learners, there was no structured, honest, long-term learning ecosystem. The challenge was not just growth — it was earning trust while standing out in a crowded, noisy market.

The Strategy

Instead of competing on trends or shortcuts, Guitarshala was built around community-first education. The core strategy focused on high-retention content, but driven by depth, not gimmicks; solving real learner pain points through live interaction; building trust through free value, not aggressive monetization; and reintroducing Indian classical foundations into modern guitar education. The goal was simple: Create clarity in a space full of confusion.

Our Approach

• Community-Led Growth: Conducted weekly free live workshops focused on common beginner problems, myths, and long-term learning paths. Addressed misinformation head-on and replaced it with structured guidance. Built direct relationships instead of passive followers. Within a few months, over 8,000 learners attended live workshops, and a strong learning community formed organically.
• High-Retention Educational Content: Created content that prioritized clear learning outcomes, honest timelines, and fundamentals over hacks. Used storytelling and structured explanations to keep engagement high while educating deeply.
• Introducing Indian Classical Foundations: Identified a major gap — Indian classical (Hindustani) music concepts were missing from most guitar education content. Launched a dedicated series called 'Swara Sadhana' that taught concepts like swaras, raga awareness, and melodic discipline in a guitar-friendly format. This positioned Guitarshala as more authentic, culturally rooted, and conceptually stronger than most existing channels.

Results

• Grew the Guitarshala page from 0 to ~50,000 followers in 4 months
• Built a community of 8,000+ active learners through free workshops
• Established strong public trust by solving real learning problems
• Created a unique positioning by combining modern guitar education, Indian classical foundations, and community-driven learning
• Built deep trust with learners and positioned the founder as a credible educator, not an influencer
• Created long-term audience belief in the learning philosophy behind Guitarshala
• Drove strong demand for structured guitar courses with higher conversion intent from followers
• Built an audience that valued depth, discipline, and consistency over hacks

Spiritual Education Platform

The Sanskrit Channel

The Challenge

The Sanskrit Channel, a platform dedicated to promoting the Sanskrit language and spiritual teachings, was facing a major challenge: their content was struggling to engage a younger, more dynamic audience. The existing content, mostly consisting of long, lecture-style videos, was failing to resonate. While the channel had a loyal following, they were not seeing significant growth or engagement on platforms like Instagram. The primary issue was the content format: the videos were static, academic, and lacked the kind of engagement needed to attract new followers, especially from younger generations. The challenge was to modernize the content format, boost engagement, and appeal to a wider audience while still maintaining the channel's educational integrity.

The Strategy

To address these challenges, we developed a strategic overhaul of the content, focusing on dynamic formats, engagement-driven design, and viral content. The goal was to move away from traditional lecture-style videos and introduce a more visually engaging, story-driven approach that would resonate with a wider audience. We transformed long-form lectures into bite-sized Instagram reels, highlighting key spiritual teachings and snippets from the channel's videos in an engaging, visually appealing format. We moved from a static, lecture-driven format to a narrative-driven style, where each reel told a story — whether it was a mythological tale, a lesson on Sanskrit, or an inspirational quote from the Vedas. We redefined the channel's design by introducing modern aesthetics that aligned with the younger generation's preference for clean, bold, and visually striking content. This included enhanced graphics, animated text, and custom-designed visuals to make each reel more engaging. We incorporated call-to-action prompts, quizzes, and engagement-driven content to encourage viewers to interact with the posts, which helped drive more engagement and foster a stronger community feel.

Our Approach

• Viral Reels: We transformed long-form lectures into bite-sized Instagram reels, highlighting key spiritual teachings and snippets from the channel's videos in an engaging, visually appealing format.
• Dynamic Storytelling: We moved from a static, lecture-driven format to a narrative-driven style, where each reel told a story — whether it was a mythological tale, a lesson on Sanskrit, or an inspirational quote from the Vedas.
• Positioning & Design Philosophy: We redefined the channel's design by introducing modern aesthetics that aligned with the younger generation's preference for clean, bold, and visually striking content, including enhanced graphics, animated text, and custom-designed visuals.
• Interactive Content: We incorporated call-to-action prompts, quizzes, and engagement-driven content to encourage viewers to interact with the posts, fostering a stronger community feel.
• Series-Based Reels: We created mini-series on Instagram, focusing on specific topics like Sanskrit words, spiritual quotes, or mythological stories, all presented in bite-sized, easily shareable formats.
• Puranic Storytelling with Visuals: We took stories from the Puranas and turned them into animated, visually-driven content that could be easily consumed on platforms like Instagram.
• A/B Testing for Content Formats: We experimented with various formats to see what resonated most with the audience, including using different text overlays, visual styles, and messaging approaches.

Results

• 100% Growth in Instagram Followers: In just 3 months, the Sanskrit Channel's Instagram following grew from 60K to 120K, doubling their audience and significantly increasing engagement.
• Increased Engagement and Reach: The transition to reels and interactive content led to higher levels of engagement, with reels seeing viral success, shared widely within the community and beyond.
• Stronger Community Connection: By shifting to more dynamic, community-driven content, the channel was able to engage not only existing followers but also attract new audiences who found the content more relatable and shareable.
• Enhanced Brand Positioning: Through strategic rebranding and content redesign, the Sanskrit Channel was able to position itself as a modern, accessible, and engaging platform for those interested in learning Sanskrit and exploring spiritual teachings.

Local Guitar Store

Chennai Musicals

The Challenge

A local guitar store in Chennai needed to establish a stronger digital presence and compete with larger retailers. They had limited content production resources and needed content that resonated with the local guitar community while showcasing their inventory.

The Strategy

We developed a store-led content system that combined product storytelling with retention-first Reels. The strategy focused on showcasing instruments in action, featuring local musicians, and creating educational content that positioned the store as a trusted local authority.

Our Approach

• Store-led content featuring staff demonstrating products
• Product storytelling that highlighted unique features and value
• Retention-first Reels with hooks designed to stop the scroll
• Local community engagement through musician features
• Educational content about guitar care and maintenance

Results

• 243% follower growth in 3 months (7K → 24K)
• Major growth in local brand presence and recognition
• Increased foot traffic to physical store
• Higher engagement rates on product showcase content
• Established as go-to destination for Chennai guitar community

India's Largest Online Music Retailer

Bajaao

The Challenge

As India's largest online music retailer, Bajaao needed a scalable content system to maintain category dominance, improve product discovery, and drive conversions across their extensive inventory of instruments and equipment.

The Strategy

We developed an ongoing content system focused on product discovery and category dominance. The strategy includes always-on formats that surface inventory when customers are ready to buy, combined with strategic sale and launch planning.

Our Approach

• Always-on product discovery formats
• Category content engine for marketplaces
• Strategic sale and launch calendar planning
• Weekly/monthly content calendars aligned with business goals
• Content designed to establish category dominance

Results

• Ongoing content system maintaining market leadership
• Improved product discovery and visibility
• Strategic content aligned with sales and launches
• Consistent category dominance through content
• Scalable system supporting extensive inventory